Post by Arabian Business Times

Everyone is talking about what AI can do. Maybe the more important question is: What will people still value when AI can do almost everything? In a fascinating conversation with Kristina Rasmussen, Founder & CEO of THE HEART COMPANY, one idea stood out: As technology becomes more powerful, emotion becomes more valuable. Consumers can compare prices, features, and reviews in seconds. But they still choose brands that make them feel something. Do you agree? Will emotional connection become the biggest competitive advantage for brands in the AI era, or will efficiency win? 👇 Share your thoughts in the comments. 📌 Full interview link in the first comment. #AI #Branding #Leadership #Marketing #Entrepreneurship #BusinessGrowth #EmotionalIntelligence #FutureOfWork