Post by Arabian Business Times

Affiliate attribution is facing its biggest transformation in years. For a long time, marketers relied on last-click attribution to determine which partner deserved credit for a conversion. But in 2026, customer journeys are more complex, AI is reshaping discovery, privacy regulations are changing tracking, and finance teams are asking a tougher question: 👉 Did this partner actually create value, or just appear at the end of the journey? In this exclusive feature, Mukul Kaushik, CRO at Trackier, explores why brands are moving beyond conversion counts and focusing on revenue quality, incrementality, and business impact. Key insights: ✅ Why last-click attribution is losing relevance ✅ How AI is changing customer discovery ✅ The growing importance of incrementality ✅ Privacy-first tracking and attribution ✅ Measuring affiliate performance beyond clicks and conversions Read the full article: https://lnkd.in/eXTr6ipf #AffiliateMarketing #AffiliateAttribution #PerformanceMarketing #DigitalMarketing #MarketingTechnology #Trackier #AIinMarketing #GrowthMarketing #CustomerAcquisition #MarTech #MarketingAnalytics #BusinessGrowth #MarketingStrategy #RevenueGrowth #Ecommerce