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๐—ง๐—ต๐—ฒ ๐—ฎ๐˜‚๐˜๐˜‚๐—บ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—ฒ๐˜…๐—ต๐—ถ๐—ฏ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—ฎ๐—น๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฟ ๐—ถ๐˜€ ๐—น๐—ผ๐—ฐ๐—ธ๐—ฒ๐—ฑ.ย  Every show on it has a build window that is already counting down. TIF in September. Auto Athina in October. Hotelia and Xenia in November. The Architect Show in December. None of these shows are negotiating their dates. The build window is what it is. ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—ถ๐—ป ๐—ฒ๐—ฎ๐—ฟ๐—น๐˜† ๐—๐˜‚๐—ป๐—ฒ:ย  โ†’ Custom builds for any autumn show with a brief locked by mid-Juneย  โ†’ Refresh builds for exhibitors with existing modular systemsย  โ†’ Strategic refits where the structural base is intact and the brand layer needs updating ๐—ช๐—ต๐—ฎ๐˜ ๐—ป๐—ฎ๐—ฟ๐—ฟ๐—ผ๐˜„๐˜€ ๐—ถ๐—ป ๐—บ๐—ถ๐—ฑ-๐—๐˜‚๐—ป๐—ฒ:ย  โ†’ Full custom builds for September shows (TIF)ย  โ†’ Premium-tier builds for October shows (Auto Athina, ENERGIA.TEC) โ†’ Multi-show coordinated campaigns where lead-times have to align ๐—ช๐—ต๐—ฎ๐˜ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐˜€ ๐—ถ๐—ป ๐—ฒ๐—ฎ๐—ฟ๐—น๐˜† ๐—๐˜‚๐—น๐˜†:ย  โ†’ Custom builds for October without scope compromisesย  โ†’ Any autumn build that requires long-lead materials (custom lighting, structural elements, bespoke fabrication) This is calendar physics. The dates do not move for anyone. May produced a month of content building one argument. Autumn is being decided now. We meant it. If your autumn show is still in discussion, DM the show + sqm. We will tell you which week of the build window you are actually in. Apstage ยท +30 210 2460585

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