Post by Apstage Inc.

𝗧𝗜𝗙 (ΔΕΘ) 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼 𝗔𝘁𝗵𝗶𝗻𝗮 𝗮𝗿𝗲 𝗮𝘂𝗱𝗶𝘁𝗶𝗼𝗻𝘀. 𝗧𝗵𝗲 𝗷𝘂𝗱𝗴𝗲𝘀 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝗲𝗲𝗻 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱. The Thessaloniki International Fair and Auto Athina both run for nine days. Both attract scale. Both attract scrutiny. Both draw audiences that have already seen the international standard. In those halls, a premium booth is a positioning statement. It competes against booths backed by six figures and twelve months of production. The exhibitors who underperform at TIF and Auto Athina almost always make the same three mistakes: → They design for the photograph that ends up on LinkedIn and forget the visitor walking the hall on day 4 → They allocate budget to surface materials, then run short on the technical layer (lighting consistency, signage durability, AV integration) → They underestimate the multisector scale of TIF and the theatre-staging logic of motor shows The booths that hold their position share a different discipline. They are designed for the longest day of the show, when the opening-night gloss is gone. They allocate budget on a performance-tier basis: technical first, materials second, decoration last. They treat the booth as a stage, because in those halls, it is. TIF: September 5 to 13. Auto Athina: October 3 to 11. Brief lock by end of June. Build by mid-August. If you are planning either show, DM 'TIF' or 'AUTO ATHINA' with your sqm and sector. We will tell you what your timeline allows. Apstage · +30 210 2460585