Post by Apstage Inc.

The booth itself might be 10,000 EUR. Or 40,000. Or 80,000. But that is not the real cost of getting it wrong. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁: → Stand space rental: 5,000-30,000 EUR (wasted if nobody walks in) → Team travel + hotels: 3,000-15,000 EUR (for staff standing in an empty booth) → Marketing collateral: 2,000-8,000 EUR (brochures nobody takes) → Opportunity cost: the 15 meetings that did not happen → Team morale: the debrief nobody wants to have 𝗔 𝗯𝗼𝗼𝘁𝗵 𝘁𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 is not just a bad booth. It 𝗶𝘀 𝗮 𝗯𝗮𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 that multiplies across every other cost line. The cheapest booth is the one 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀. 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟲? DM your show and sqm. We will tell you what that footprint can actually do.