Post by Apstage Inc.

𝗧𝗜𝗙 (ΔΕΘ) 𝗶𝘀 𝟭𝟮 𝘄𝗲𝗲𝗸𝘀 𝗮𝘄𝗮𝘆.  𝗔𝘂𝘁𝗼 𝗔𝘁𝗵𝗶𝗻𝗮 𝗶𝘀 𝟭𝟲. One sits at the floor of the custom-build window. The other sits at the ceiling. A fully custom booth needs 12-16 weeks from approved brief to install. That window has two edges, and today both autumn anchor shows are touching them. TIF (ΔΕΘ), September 5 to 13, is at the floor. At the floor there is no slack left in the sequence. Every extra design iteration is paid for in fabrication time. Every late material decision becomes a substitution. This is the last week a TIF custom brief fits inside the window. From next week, TIF conversations shift from what you want to what is still buildable. Auto Athina, October 3 to 11, is at the ceiling. The full option space is open: long-lead materials, multi-level structure, integrated AV, a proper dry-run. It stays open for briefs that lock this month. The first four weeks of any build are consumed by design direction and approval, so a brief signed in July starts the production clock in August. And August is August. Workshops keep building. Client-side approvals slow to a crawl. A brief parked for "after the summer" returns to a window that no longer exists. The geometry is simple. TIF buyers decide this week. Auto Athina buyers decide this month. If your autumn show is on the calendar, DM the show + your sqm. We will tell you exactly where your timeline sits inside the window. Apstage · +30 210 2460585 #exhibitiondesign #boothdesign