Post by Apstage Inc.
871 followers
Every exhibition aisle has one. š ššµšæš²ššµš¼š¹š± ššµš®š šš²š½š®šæš®šš²š ššµš² šÆš¼š¼ššµš šš¶šš¶šš¼šæš š²š»šš²šæ š³šæš¼šŗ ššµš² š¼š»š²š ššµš²š š“š¹š®š»š°š² š®š. It is not size. It is not budget. It is not the logo. It is the first 2 seconds of visual logic. Sightline. Contrast. Entry cue. Get those right, and the aisle works for you. Get them wrong, and more budget will not fix it.
