Post by Apstage Inc.

𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝘀 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗥𝗢𝗜 better than anything else is not the booth cost, the sqm, or the footfall. It is the number of pre-booked meetings before the show opens. Companies that go to exhibitions hoping for walk-ins are gambling. Companies that go with 15-20 confirmed meetings on day one are working. The booth matters. But the booth is infrastructure. The meetings are the revenue. If your team is not booking meetings 4 weeks before the show, the booth size is irrelevant. 𝗡𝗲𝘅𝘁: how to build a pre-show meeting pipeline that fills your booth before the doors open. #B2B #exhibitions #tradeshow