Post by AppLovin

Name: Most mobile gamers play with sound off. So if your ad relies on audio to land the message, a big c
Uploaded: 2026-06-26T13:47:59.255Z
Channel: AppLovin
Description: Most mobile gamers play with sound off. So if your ad relies on audio to land the message, a big chunk of your audience is missing it entirely. One simple fix: add captions. In a recent experimen

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Most mobile gamers play with sound off. So if your ad relies on audio to land the message, a big chunk of your audience is missing it entirely. One simple fix: add captions. In a recent experiment we ran, videos with captions drove 64% higher Day 0 ROAS than those without. Clear, legible captions. That's the tip.

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