Post by APCO

As the FIFA World Cup kicks off today across the United States, Mexico and Canada, the spotlight isn’t just on the pitch—it’s on North America’s ability to operate as a team.   Bringing a cross-regional perspective, APCO experts from our LatAm team, Diego D., Paula Ribeiro De Souza and Melissa Rincón Granados, draw on deep expertise in geopolitics, public affairs and global communications to examine how the tournament is emerging as a defining test of regional coordination, with implications for trade, diplomacy and economic integration at a critical moment for the USMCA review.   The opportunity extends far beyond hosting a global event. It’s a chance to strengthen cross-border collaboration, rebuild trust and position North America as a more unified and competitive force on the world stage.   Read more: https://lnkd.in/euMseV5d   #WorldCup #PublicAffairs #GeoCommerce #BuildingUncommonGround