Post by ANZ

New ANZ insights show the FIFA World Cup lines up with a spending boost closer to home, with Australians flocking to pubs, cafes and takeaway outlets as they embrace both at-home viewing and shared match-day experiences.   Early analysis reveals ANZ customers have already spent over $7 billion during this year’s FIFA World Cup period so far, with strong spending uplifts recorded across key fan categories: takeaway food (up 6.75%), cafes and restaurants (up 5.5%) bars and hotels (up 5.2%), and sporting apparel (up 9.3%).   The data suggests major sporting events are powerful influencers of local consumer behaviour and spending patterns, even when matches are played overseas or outside peak viewing hours.   ANZ Managing Director, Data & Analytics, Joanna Gurry, said: “Whether Australians are gathering with friends at home, heading to their local pub to watch a match, or showing support through purchasing sporting merchandise, we're seeing spending patterns that seem to reflect the excitement and social connection major sporting events create.”   Read more: https://lnkd.in/gR7k-22N