Post by Antu Buck

I had so much fun recording this one. Recently I joined Ron Eddings on the Hacker Valley Media podcast, and it was an honor to be the first marketing leader featured on the show. It's usually all hackers and cybersecurity practitioners, so it was fun to bring a different perspective to the conversation. Ron is one of the most respected voices in cybersecurity. He has a real talent for asking thoughtful questions and bringing out conversations that go beyond technology and get to the human side of the industry. We talked about why #customermarketing isn't about asking customers for references or case studies. It's about building real relationships, earning trust, and making sure the voice of the customer is heard across the business. Thanks again, Ron Eddings, for having me on. If you're in cybersecurity, customer marketing, or just enjoy great conversations, I'd love to hear what you think. 🎧 Listen wherever you get your podcasts

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