Post by Anne-Sophie Béaur-Vincent

It started with a simple yet bold idea: to bring the avant-garde spirit that has defined TAG Heuer since 1860 all the way from La Chaux-de-Fonds to Dubai by transporting our TH Lab to DWW for the very first time! A milestone for our Maison and an opportunity to offer an entirely new perspective on our unique savoir-faire. I am incredibly proud of this initiative which became a true collective success thanks to the remarkable dedication of our teams: To our brilliant engineers Jean Laconte, Rémi HUSSON To the masters Carole Forestier Kasapi, Nicholas Biebuyck, Emmanuel Dupas, Julien Delcambre, Lefevre Jean Noël To the leaders who empower us to take bold risks Antoine PIN, George Ciz, Arnaud Dangas To those who inspire us Lamia Rault To those who trust us Guillaume Boilot To the dream makers 🪄 Sophie Bourgeois - Perraut, Magali Mas, Fabiola Bobbio, Laurent Kervyn de Meerendré, Shakir Ibrahim And to our stellar marketing team, without whom NONE of this would be possible 🌟 Julie Lacombe, Diane Flateau, Sarah Ghassan Dib, Alexandre Bontemps, Lorraine Fenouil A heartfelt thanks as well to the Seddiqi family and team, who offer the region a truly exceptional platform for bringing together watch lovers and curious Abdul Hamied Ahmed Seddiqi, Hind Seddiqi, Lamia Rault, Dany Kheirallah, Pascale Younes, Cathleen Busse - Taha, Ghada Makarem On to the next challenge!

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