Post by Anne-Marie Twigge

Name: I talked about Hermès upping their engagement game in the whitepaper ‘From moments to memory’ I wrot
Uploaded: 2026-06-05T11:12:55.593Z
Channel: Anne-Marie Twigge
Description: I talked about Hermès upping their engagement game in the whitepaper ‘From moments to memory’ I wrote for Fitzroy | United Playgrounds last year and how they caught peoples attention with their IRL de

Independent Cultural Forecaster | Creative Strategist | Speaker, Researcher and Facilitator

I talked about Hermès upping their engagement game in the whitepaper ‘From moments to memory’ I wrote for Fitzroy | United Playgrounds last year and how they caught peoples attention with their IRL detective game in New York. So it’s a real pleasure to see what they’re doing now in Amsterdam; a makeshift horse doubling as a drawing easel, inviting people to sketch, to slow down, to play. Craft and heritage made tangible. Hermes is the ultimate crafter from its origins and a brand that does not follow the digital hype, staying away from the enshittification that the AI hype is bringing into this world. Instead they are hyper aware of the importance of the physical space, starting from the sporting space (their first product comes from their saddlery shop exclusively for the equestrian sports), where play and craft are imbued with meaning because people use them to enjoy life. Enjoying IRL life?! Get your brand in there. It’s that simple.

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