Post by Anne Coghlan

Plenty of companies claim that their AI ad product is a game changer, but a lot of these companies stop at vibe coding. At Scope3, we’re using AI to rethink media from the ground up. And we are doing this by building real agentic products across two distinct phases: ✅ Rapid prototyping ✅ In-depth engineering This approach first lets us test new ideas, get feedback fast, learn together and in public, and explore what’s actually useful — then to integrate that learning into scalable, performant infrastructure. And that’s only been possible because of our people. To take Brand Standards from concept to an operational product in mere months, our engineering, design and product experts team did the heavy lifting that ensures we have a high quality agentic product which can be activated across TTD, Amazon, DV360, Meta and direct to publisher. Agentic AI won’t run on hype alone. It needs powerful teams to lay the foundation for performance, trust, and scale. Thanks Ben Miner, Bruno Galeppe, Cathy Miao, PhD. Chaima Messaoudi, Christophe Bourgoin, Ph.D., Christopher Ready, Deji Adepetun, Eden Glodstein, Emil Sit, Emma Mulitz, Gabriel Gravel, Harshit Singhal, Igor Antun, Jay Gandhi, Jeremy Sullivan, Joseph Thickpenny Ryan, Katie Cooper, Kelsey Leftwich, Kevin L., Kristen Moegling, Laure Claudon, Lauren Carbone, Léo BOUKOU-POBA, Lillie Ratliff, Lucas Bassetti, Maithili Jalihal, Mary Thomas, Matthew Wang, Michael Freyberger, Morgan Mattone, Nastassia Fulconis, Nathan Greenhaw, Nico Ricci, Niki Banerjee, Olexandr Halushchak, Rachit Matani, Rees Dooley, Gertrude Raïssa Mbiadou Saleu, Samuel Linclau, Yannis Vassiliadis, Yusufbek Alimatov