Post by Anna Rakhmatova

One of the most valuable brands in the world, Coca-Cola’s iconic red-and-white logo is recognised by 94% of the globe’s population. But when the brand launched in China there was a lot of research that went into finding the right characters to transliterate the name. Some of the kanji that sounded like the name translated to "female horse fastened with wax" and another meant "bite the wax tadpole". They finally settled on the characters that read ke kou ke le, which means “Delicious Happiness”.