Post by Anna Koessler

LinkedIn just announced collaborative posts - and let me tell you, I believe this is going to be huge for executive comms and company accounts. In a feed increasingly filled with AI-generated content, visible collaboration and shared perspectives could become far more valuable than simply publishing more. For executive comms teams, this creates a new way to connect an executive’s thought leadership with the broader company narrative - without duplicating the message. The feature will allow members and company pages to publish a shared post, with every collaborator named at the top. LinkedIn is currently testing it with creators and brands at Cannes, with a broader rollout planned over the next few months. Honestly, I’m very excited to see how comms teams use this.