Post by Anjali Rawat

BROKEN THOUGHTS What did Coco Chanel, Philippe Starck, Zaha Hadid and Elsa Peretti have in common? Transformation backed by human behavioural science * Coco Chanel transformed fashion. * Philippe Starck transformed product and interior design. * Zaha Hadid transformed architecture. * Elsa Peretti transformed jewelry design. 1. They broke the rules of their industry and created a recognizable signature. You can often identify their work without seeing their name. That level of visual authorship is rare. 2. They designed for emotion, not just function. Their work solved practical problems, but it also made people feel something: freedom, wonder, confidence, movement, or beauty. 3. They turned their personal worldview into a design language. Their designs were not products alone. They were expressions of a philosophy. They believed that great design is not about fitting into an industry. It’s about redefining it. #interactiondesign #behaviouralscience #transform Storybook