Post by Anja Göppel

How do we keep iconic scents alive—safely and sustainably? In Brussels, we discussed regulatory simplification. One principle is clear: good regulation must be based on data, evidence, and scientific rigor. Consumer safety is non-negotiable. But decisions should reflect real exposure, realistic timelines, and state-of-the-art science. To keep Europe competitive, frameworks must be predictable, proportionate, and innovation-enabling. Our role as an industry? Engage early, challenge assumptions, and bring robust science to the table. Thank you @HanseOffice Brüssel and my fantastic Beiersdorf colleagues: Dr. Gitta Neufang, Florian Dieckmann, Veronika Glauberman, and our great Product Stewardship Team: Florian Bender, Maximilian Pinno, Dr. Anna Gerding, Steffen Erler, Lukas Daams, Dr. Mariia G., Johanna Ebmeyer, Gerlinde Pappa, PhD & Mareike Böttcher. As Beiersdorf #Fragrance Management, this mission is close to our heart.