Post by Andy Daly
Helping global FMCG brands grow by unlocking big ideas that travel | Ex‑P&G VP, CMO Circle | Brand Strategy | Creative Excellence | Innovation | Global Marketing | CRM
When I joined P&G, we didn’t have web browsers, buying online was alien and email was still an emerging tool. Despite what my kids think, yes, we had electricity… but not mobile phones. I’ve been fortunate to spend much of my career navigating each new wave of digital transformation, from the first brand websites and early CRM programmes to the omnichannel models we now take for granted. This week I completed the first module of IMD’s Online Executive Certificate, Developing Digital Transformation Strategies. It was a great reminder that, despite how much the world has changed, the need to stay curious and keep learning hasn’t.