Post by Andrew Pirie

I help performance & wellness brands turn brand into revenue | Community, storytelling & partnerships | Founder, Endurance Connection | 12x IRONMAN | Ultra Runner 🏃‍♂️

When the Finish Line Disappears..... 🇫🇷 The plan was simple: travel to Nice, watch the Ironman 70.3 World Championship, experience one of the sport's iconic races, and finally sign up myself for the 2027 full edition. (signed up in 2019 for 2020 which got cancelled). Then, just two days before race day, it was cancelled. Around 4,500 athletes had trained for months, travelled from across the world, checked in, racked bikes, and mentally prepared to race. Instead, they were left with disappointment and uncertainty. It would have been easy to let that define the weekend. Instead, we decided to make the most of it. We swam in Monaco's famous Olympic pool. We ran along the Promenade des Anglais. We explored Nice, enjoyed long family dinners, watched the sunset over the Mediterranean, and simply spent time together. As someone who has spent much of the last 15 years working in endurance sport, this weekend reminded me of something that's just as important as the races themselves. Sport gives us goals. Travel gives us perspective ✈️ But it's the people you're with who create the memories. I'll still be back to race Nice one day. But I won't remember this weekend because there wasn't a finish line. I'll remember it because there didn't need to be one. Sometimes the best memories are the ones you never planned. #Ironman #Nice #EnduranceSports #Resilience #Family #Triathlon #Perspective #Adventure #EnduranceConnection Triathlon Industry Alliance (TIA) World Triathlon Running Industry Alliance (RIA) London Marathon Events IRONMAN Foundation French Riviera Triathlonstore DAGG Distribution Cyril Bedat Helz Belz SunGod Monaco Grand Prix JDC Hospitality Martin Cawte Lawrence Glynn

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