Post by Andres Felipe Navarro Lopez

Stop pitching flat 3D renders. Start exposing the anatomy of your design. 🐊🎾 Let's be brutally honest. The retail design industry is saturated with pretty, lifeless visuals. But when you are conceptualizing a pavilion for a heritage giant like LACOSTE at Wimbledon, a basic mockup won't close the deal. You don't just sell the aesthetic; you have to sell the engineering. This is how you present a winning concept: The Exploded Isometric Breakdown. 💥We aren’t just showing a pop-up booth; we are surgically dissecting its DNA. By tearing the structure apart visually, we prove that every single piece has a purpose. Look at the material friction we engineered here: ✔️ The Skeleton: A raw, highly scalable Aluminum Octanorm frame. ✔️ The Skin: Parametric Zinc Ribs that create a fluid, kinetic canopy overhead. ✔️ The Soul: Biophilic preserved moss panels colliding with Wimbledon-grade synthetic turf, all grounded by an ultra-clean microcement floor. It’s ruthless modularity disguised as pure, effortless luxury. By presenting the design completely disassembled, we eliminate client guesswork. We show the exact intersection where high-tech fabrication meets classic tennis heritage—long before a single screw is turned on the exhibition floor. #RetailDesign #ExhibitionDesign #VisualMerchandising #StoreDesign #ExperientialRetail #Lacoste #Wimbledon #ParametricDesign #RetailArchitecture #SpatialDesign #CommercialArchitecture #BiophilicDesign #ModularArchitecture #RetailInnovation #BrandExperience #ArchitectureLovers #DesignThinking #CreativeDirection #PopUpStore #RetailStrategy