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On today’s episode of The Market Makers, Jonathan Pertchik sits down with Matthew Briggs, CEO of Four Hands. Before leading one of the hottest brands in the furniture industry, Matt grew up in South Africa without TV until age nine, went to boarding school at 12, and arrived in America expecting California — only to land in Peoria, Illinois. A ski trip to Colorado changed everything, sparking a love of skiing that led to a job as a mountain photographer and an ability to spot opportunity where others saw transactions. He shares how selling $9 Mexican pots for $89 taught him the fundamentals, how chasing antique Indian trunks to Austin introduced him to a small startup called Four Hands, and why the company’s transformation from middleman to design house was a matter of survival. Matt also opens up about two failed attempts at upholstery, how returning to the brand’s true DNA unlocked growth, why market still matters (“it’s like the exam at the end of the semester”), and why he’s buying tech companies and art printers — not competitors — to future‑proof Four Hands. Listen here: https://lnkd.in/eutnKeFe

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