Post by AnalogFolk

To support essie’s always-on content, we delivered a high-volume suite of social-first assets through our proprietary platform, Untold Fable. To reimagine and scale existing assets using AI, we worked with a beauty specialist GenAI Creative Director and AI filmmaker. This approach enabled us to produce content that was both scalable and unmistakably essie: 💅On-brand aesthetics, delivered in a brand-safe way 💅High quality, platform-native assets at scale 💅Reinforcing essie's leadership in colour and trends The results outperformed channel benchmarks, driving strong engagement and meaningful audience interaction.

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