Post by Brevlin

5 hidden leaks silently increase ACOS in most accounts. The ACOS Reduction SOP focuses on identifying inefficiencies that drain profitability without improving performance. Leak identification • Wasted spend on irrelevant search terms • Poor keyword segmentation across campaigns • Inefficient bid allocation on low-converting traffic Optimization approach • Search term pruning and negative keyword strategy • Budget shift toward high-intent conversions • Continuous performance filtering instead of bulk changes Lower ACOS doesn’t come from less spend — it comes from smarter spend. 👉 Comment “LOWACOS” and follow to receive the SOP.