Post by Brevlin

3 phases decide whether your ACOS supports growth or destroys it. The ACOS Scaling SOP is designed to help sellers scale ads without losing profitability control. Scaling phases • Phase 1: Controlled testing with strict ACOS caps • Phase 2: Expansion of winning keywords and placements • Phase 3: Aggressive scaling with stabilized conversion data Balance mechanism • Gradual bid increases tied to conversion stability • Segregation of scaling vs experimental campaigns • Profit protection during high-spend periods Scaling without structure leads to unstable ACOS. 👉 Write “SCALE” in the comments and we’ll send the SOP.