Post by AMV BBDO

Our next creative highlight comes from WHISKAS, in the form of the Cat Conversion System. The internet is full of stories of cat sceptics becoming cat lovers once they experience living with one. In Australia, a striking datapoint unlocked an opportunity. One in six people dislikes cats, yet 74% have never actually lived with one. Rather than convincing sceptics with advertising, we let them experience cats for themselves. So we created The Cat Conversion System, an adoption campaign designed to turn scepticism into affection. Mars Petcare BBDO Worldwide Omnicom Advertising #Cannes2026 #DoBigThings