Post by amp sound branding

#101GreatMinds #BrandEdition #interview on #Music #Brands #Behavior with one of the world’s most influential #CMO’s, Keith Weed. 🥁 🙌 As the Global Chief Marketing and Communications Officer of Unilever and a member of the #UnileverExecutive, Keith was responsible for the #marketing, #communications and #sustainablebusiness functions of the company. He led the creation of the Unilever #SustainableLivingPlan, pioneering new ways of integrating #sustainability into the #business. Keith has led a step change in #marketing at Unilever, making significant advances in digitizing the business. He has championed the development of brands with purpose through Unilever’s Crafting Brands for Life strategy. Presently, he is President at Advertising Association, President of History of Advertising Trust and a Board Director of WPP Plc and Sainsbury's Plc. He was voted #GlobalMarketer of the Year 2017 by the WFA and named the World’s Most Influential CMO in 2019, 2018 and 2017 by Forbes. We are honoured that #globalmarketing leaders such as Keith Weed, Jens Thiemer, Alicia Tillman, Ann Lewnes and Fernando Machado are leading the conversation and sharing their #vision with #amp’s Global CMO, Uli Reese. ⬇️ Links are in the comments ⬇️ #Unilever #amp #soundbranding #101GreatMinds