Post by AMOREPACIFIC

#BehindTalk | The journey to Holistic Beauty begins in Japan. ついにSulwhasoo(ソルファス)日本へ、美しさへの旅 This past May, Sulwhasoo took its first official step into Japan with a pop-up at @cosme TOKYO, one of the country's leading beauty destinations. Beyond simply introducing products, it marked Sulwhasoo's debut in Japan, introducing the brand's heritage, philosophy, and decades of skin science to Japanese customers. Every detail was designed to let visitors experience the brand firsthand—from 60 years of ginseng research and the signature First Care Activating Serum to immersive fragrance experiences. Visitors lined up for the pop-up, with many returning after trying product samples. Sulwhasoo has since expanded its presence through its official online store in Japan, @cosme Online, and Isetan's Meeco. As Sulwhasoo continues expanding across Japan, we look forward to welcoming even more customers into the world of Holistic Beauty. Check out the full story below. 👇 https://lnkd.in/gaT_budr #Amorepacific #Sulwhasoo #Skincare #NewBeauty #CreateNewBeauty