Post by AMOREPACIFIC

All aboard for a journey through K-beauty. 🚂 Amorepacific China participated in Korea Day&Night (韩国每时美刻) and Never Ending Korea (自游FUN韩 乐无限) · 2026 Korea-China Cultural & Tourism Festival, hosted by Korea Tourism Organization. Featuring Sulwhasoo, LANEIGE, RYO, INNISFREE, AESTURA, and HERA, the events invited visitors to experience K-beauty firsthand through immersive beauty experiences. At Korea Day&Night in Hangzhou, Amorepacific China introduced a Travel Beauty Guide inspired by different moments of a journey. HERA showcased Seoul's latest makeup trends through a live beauty show, while Sulwhasoo presented its signature luxury skincare ritual. In Shenzhen, the Korea Beauty Tour Train connected visitors with K-beauty and culture as part of the 2026 APEC China Year celebrations. Using beauty as a universal language, we will continue creating meaningful connections with beauty lovers across China and beyond. #Amorepacific #AmorepacificChina #Sulwhasoo #LANEIGE #INNISFREE #HERA #AESTURA #RYO #Beauty #NewBeauty