Post by Amit Thard

Transformative Commercial & Omnichannel Director | APAC Growth, eCommerce & Commercial Excellence

https://lnkd.in/gTf3r8Hy Is healthcare entering its platform era? Abbott's acquisition of Exact Sciences isn't just another M&A announcement. It reflects a broader shift in healthcare strategy. For years, healthcare companies competed by launching better products. Today, the competitive advantage is increasingly coming from integrated platforms that combine diagnostics, data, software, AI, and clinical insights across the patient journey. The goal is no longer to win a single transaction. It is to become part of every critical clinical decision. That changes how companies invest, innovate, and compete. The organizations that create the most value over the next decade may not be those with the largest product portfolios. They may be those that build the strongest ecosystems around patients, clinicians, and healthcare providers. Abbott's latest move may be another sign that healthcare is shifting from a product economy to a platform economy. Do you think MedTech's next competitive advantage will come from better products—or better ecosystems? #CommercialExcellence #Healthcare #MedTech #Diagnostics #CommercialTransformation #GrowthStrategy #DigitalHealth #HealthcareInnovation #CustomerExperience #Leadership Abbott GE HealthCare Philips Siemens Healthineers Roche Johnson & Johnson Medtronic

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