Post by Amira-Iman Nasir

Last week I had the opportunity to attend the McDonalds Worldwide Convention hosted in Las Vegas, Nevada. It was a week filled with valuable insights on how the company plans to respond to our ever-evolving technological society with the use of IoT, AI and other technologies to enhance the McDonald’s company operations and brand. I also had the opportunity to meet Chris Kempczinski, CEO of McDonalds which was such an honor. It was fascinating to see first-hand how multinational companies apply the very knowledge I am learning in my MSc degree into practice.