Post by Americus Reed II

⚽🏆 Who really won the World Cup? Viva Espana pero... On CNBC Squawk Box, I joined Andrew Ross Sorkin to discuss why the biggest winners weren't always the official sponsors. The #brands that stood out earned something more valuable than attention—they earned identity permission. Visitors weren't just buying products; they were looking for authentic symbols of #America. That's why brands like Buc-ee's, Ltd.'s, Waffle House, Inc., and Bass Pro Shops generated remarkable organic engagement. For me, adidas was the clear commercial winner. During the World Cup, a jersey isn't just clothing—it's an identity uniform. That's the bigger lesson: we're moving from an Attention Economy to an Identity Economy. Winning today means becoming part of the story people tell about themselves. Thanks to Andrew Ross Sorkin and the entire CNBC Squawk Box team. Proud to represent The The Wharton School and continue advancing these ideas through Equa Identity Intelligence. ⚽🧠 #CNBC #SquawkBox #WorldCup #IdentityEconomy #Wharton #Equa #BrandStrategy #ConsumerPsychology

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