Post by American Marketing Association

How is your organization approaching cultural observances in a way that builds trust and authenticity year-round? As more brands recognize Juneteenth in their marketing, consumers are paying attention to how they show up, not just whether they do. A Collage Group study found that while many Americans support brands acknowledging Juneteenth, nearly one-third of respondents remain skeptical, viewing some efforts as performative rather than meaningful. For marketers, the takeaway isn't simply to post. It's to ensure your actions align with your message. Respondents said brands can make a greater impact by: ◽ Educating audiences about the significance of Juneteenth ◽ Demonstrating authentic, ongoing support for Black communities ◽ Providing meaningful ways to commemorate the day ◽ Connecting recognition efforts to broader social impact initiatives The strongest Juneteenth campaigns don't start on June 19 and end on June 20. They're supported by year-round commitments, partnerships, and investments that reflect a brand's values beyond a single moment on the calendar. 📖 Explore Juneteenth resources from the Smithsonian National Museum of African American History and Culture: https://s.si.edu/3ZuQQjO #MarketingStrategy #InclusiveMarketing #BrandTrust #Juneteenth