Post by American Marketing Association

Everyone has data. Not everyone knows what to do with it. When asked what signal marketers are overlooking right now, Ray Day, APR, Vice Chair of Stagwell, pointed to something bigger than a new platform or trend: the need to get more serious about data and analytics. The goal isn't collecting more information, it's learning how to spot the signals in the noise, understand what consumers actually care about, and dig beyond the obvious answers. Because the most valuable insights are often hiding a layer or two deeper than the dashboard. #AMAExecutiveInsights #MarketingLeadership #DataAnalaytics

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