Post by AMEC Measurement and Evaluation

Looking forward to today's Fundamentals Plus session on GEO and AEO at 2pm UK. The AMEC Global Summit in Dublin saw the launch of both the GEO Principles and the Practitioner's Guide, providing communication professionals with a framework for navigating the rapidly evolving world of AI-driven discovery. Since then, AMEC has also launched the GEO Hub, https://lnkd.in/evR4rM9M bringing together resources, guidance and information to help practitioners understand and apply GEO best practice. The conversation is now moving from principles to practice. Register now https://lnkd.in/emVtqPUG As AI continues to transform how people search, discover and trust information, organisations need to understand the role of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) in protecting and enhancing visibility, reputation and trust. Today's session with AMEC Board Director James Crawford FPRCA of PR Agency One, who led the AMEC GEO Work Group and played a central role in developing the GEO Principles and Practitioner Guide, will focus on turning these principles into practical action. Join us to explore the fundamentals, measurement approaches, common pitfalls and the latest developments shaping AI-influenced discovery. Register today and turn the GEO Principles into action. Unable to join today's session live? Register anyway. All registrants will receive a recording of the webinar after 48 hours, giving you the flexibility to watch the session on demand. #AMEC #GEO #AEO #AI #Measurement #Communication #Reputation #Trust