Post by AMEC Measurement and Evaluation

📈🏆 𝗧𝗵𝗲 𝗪𝗮𝘆 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗜𝘀 𝗡𝗼𝘄 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗻 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 #AMECAwards New categories introduced this year recognise work across corporate communication, AI, and leadership where measurement is being used in more advanced and strategic ways. These categories are designed to help entrants identify where their work fits: whether that is programme-level measurement, emerging AI-driven approaches, or leadership that embeds data and evaluation into decision-making. 𝗡𝗲𝘄 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🔹 𝙈𝙤𝙨𝙩 𝙀𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙋𝙡𝙖𝙣𝙣𝙞𝙣𝙜, 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙖𝙣𝙙 𝙀𝙫𝙖𝙡𝙪𝙖𝙩𝙞𝙤𝙣 𝙞𝙣 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣: for corporate communication programmes where measurement is aligned to objectives and demonstrates clear links between activity, outputs and audience impact, including changes in engagement, sentiment and perception. 🔹𝘽𝙚𝙨𝙩 𝙐𝙨𝙚 𝙤𝙛 𝘼𝙄 𝙞𝙣 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩: for work using AI to improve measurement practice, including data enrichment, insight generation, framework development, optimisation, or visualisation. 🔹𝘽𝙚𝙨𝙩 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙄𝙢𝙥𝙖𝙘𝙩 𝙤𝙛 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙤𝙣 𝘼𝙄 𝘼𝙣𝙨𝙬𝙚𝙧𝙨: for emerging approaches measuring how communication influences visibility, responses and recommendations within AI-generated environments. 🔹𝘾𝘾𝙊 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝘿𝙖𝙩𝙖 𝙇𝙚𝙖𝙙𝙚𝙧 𝙤𝙛 𝙩𝙝𝙚 𝙔𝙚𝙖𝙧: for senior communication leaders who embed measurement, evaluation and insight into organisational strategy and decision-making. 🔹𝘾𝙀𝙊 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝘿𝙖𝙩𝙖 𝙇𝙚𝙖𝙙𝙚𝙧 𝙤𝙛 𝙩𝙝𝙚 𝙔𝙚𝙖𝙧: for CEOs who use communication data and evidence to shape strategy, strengthen reputation, manage risk and improve organisational performance. These categories sit within the wider 2026 AMEC Awards programme, meaning work can be entered into more than one category where relevant, depending on where impact is demonstrated most clearly. 𝗧𝗵𝗲 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗶𝘀 𝟮𝟵 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟲. Now is the time to review your work and identify the categories that best reflect its scope, impact and contribution. Explore categories and select your entry: https://lnkd.in/eEE6pTXm Start your submission: https://lnkd.in/etdG_wF6 Get expert tips for award-winning entries: https://lnkd.in/ejdRqaTw #CommunicationMeasurement #CommsResearch #CommsEvaluation #CommsAnalytics #StartegicCommunication #PublicRelations #PRMeasurement #BarcelonaPrinciples #GlobalAwards #AIinComms #CEO #CCO #ArtificialIntelligence #GEO