Post by AMEC Measurement and Evaluation

📊 Help Shape the Next Decade of the AMEC Integrated Evaluation Framework 2026 marks 10 years of the AMEC Integrated Evaluation Framework (IEF), the world’s most widely used approach for communication planning, measurement and evaluation. As the industry continues to evolve with AI, new platforms and shifting data realities, AMEC is undertaking a major review to ensure the IEF remains the profession’s most trusted and future‑ready resource. We are inviting the global communications, PR, analytics and insights community to take part in the 10‑year IEF survey. Your feedback will help us understand how the framework is used today, the value it delivers, where it should evolve to meet modern communication challenges, and your insight will directly influence the next phase of IEF development ⏱️ It takes just 7 minutes - your input is your opportunity to shape the next decade of communication measurement and evaluation. 🔗 Survey link: https://lnkd.in/etJma-YS The Final Deadline for responses is Friday 17 April 2026 Thank you for helping shape the future of global communication measurement. #AMECIEF #MeasurementMatters #CommsMeasurement #PRMeasurement #GlobalComms