Post by AMEC Measurement and Evaluation

🏆📚 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲? One of the most common questions from prospective #AMECAwards entrants is simple: 𝘸𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘢 𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘦𝘯𝘵𝘳𝘺? The answer looks different every year. Sometimes it is a crisis communication programme that helps secure international support during extraordinary circumstances. Sometimes it is a data-driven initiative that changes behaviour and delivers measurable social impact. Sometimes it is a long-term reputation and engagement programme that strengthens trust across an entire organisation. Recent AMEC Award-winning case studies demonstrate just how broad communication measurement and evaluation can be when it is connected to real outcomes. 🔹 Fight For Light Installation – DTEK Group transformed a destroyed power transformer into a powerful symbol of resilience, using measurement to track trust, engagement and reputational impact during Ukraine’s energy crisis: https://lnkd.in/eYSGwpKB 🔹 Wild Algorithm Reset – Ampara with Edelman Data & Intelligence combined social listening, behavioural analysis and digital intervention strategies to reduce demand for trafficked wild animals in Brazil: https://lnkd.in/ezFVxe4T 🔹 The Bank Of Ideas – Banco Popular Dominicano used insight, storytelling and measurement to turn a corporate milestone into a platform that strengthened relevance, engagement and long-term reputation: https://lnkd.in/eaXQP9g2 Different challenges. Different sectors. Different objectives. What connects them is a clear demonstration of how research, measurement, insight and evaluation informed decisions and delivered meaningful outcomes. As you prepare your 2026 AMEC Awards submission, exploring previous winners can help identify how impact is evidenced, how stories are structured and where your own work may fit across the Awards programme. The AMEC Case Study Library includes winners from Communication Measurement Awards, Best Use of Measurement Awards, Innovation Awards, Regional Awards, In-House Team Awards and Special Awards categories. Review the winners, explore the categories and start identifying where your work belongs. Explore Award-Winning Case Studies: https://lnkd.in/dTfbgv25 Select 2026 Award Categories: https://lnkd.in/eEE6pTXm Start Your Submission: https://lnkd.in/etdG_wF6 #CommunicationMeasurement #CommsResearch #CommsEvaluation #CommsAnalytics #PublicRelations #StrategicCommunication #BarcelonaPrinciples