Post by AMEC Measurement and Evaluation

🎤🤖 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: 𝗛𝗲𝗹𝗽 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Over the past year, #AMECAIDay has brought together communication, research, analytics and insights leaders in London and New York to explore one question: 𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘮𝘰𝘷𝘦 𝘈𝘐 𝘧𝘳𝘰𝘮 𝘱𝘰𝘴𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘷𝘢𝘭𝘶𝘦? The discussions have evolved rapidly. From AI visibility and Generative Engine Optimisation (GEO) to synthetic audiences, integrated intelligence, reputation risk, agentic workflows and decision intelligence, one thing has become increasingly clear: the industry no longer needs more AI theory, it needs evidence, implementation and measurable outcomes. Taking place on 4 November in London, ahead of the AMEC Global Communication Effectiveness Awards #AMECAwards, AI Day will once again bring together practitioners, innovators, researchers, agencies, brands and technology leaders who are applying AI to solve real communication challenges. 𝗔𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿’𝘀 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀, 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲𝗱 𝘁𝗼 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲: ✔️ 𝘙𝘦𝘢𝘭-𝘸𝘰𝘳𝘭𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 ✔️ 𝘗𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘰𝘵𝘩𝘦𝘳𝘴 𝘤𝘢𝘯 𝘢𝘥𝘰𝘱𝘵 ✔️ 𝘓𝘦𝘴𝘴𝘰𝘯𝘴 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘧𝘳𝘰𝘮 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘦𝘴, 𝘧𝘢𝘪𝘭𝘶𝘳𝘦𝘴 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 ✔️ 𝘈𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘦𝘴 𝘵𝘰 𝘨𝘰𝘷𝘦𝘳𝘯𝘢𝘯𝘤𝘦, 𝘦𝘵𝘩𝘪𝘤𝘴, 𝘳𝘪𝘴𝘬 𝘢𝘯𝘥 𝘥𝘢𝘵𝘢 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 ✔️ 𝘏𝘰𝘸 𝘈𝘐 𝘪𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘮𝘦𝘯𝘵, 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘪𝘰𝘯, 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘯𝘥 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯-𝘮𝘢𝘬𝘪𝘯𝘨 This is not a platform for speculation. It is a platform for showing what works. If you’re building AI agents, deploying specialised #LLMs, experimenting with MCP and open standards, transforming research workflows, improving measurement practices, or helping organisations navigate the opportunities and challenges of AI, we’d love to hear from you. Last year’s conversations helped shape industry thinking. This year’s programme will help define what comes next. 𝘾𝙖𝙡𝙡 𝙛𝙤𝙧 𝙎𝙥𝙚𝙖𝙠𝙚𝙧𝙨 𝙘𝙡𝙤𝙨𝙚𝙨: 3 𝘼𝙪𝙜𝙪𝙨𝙩 2026 𝙋𝙧𝙤𝙜𝙧𝙖𝙢𝙢𝙚 𝙖𝙣𝙣𝙤𝙪𝙣𝙘𝙚𝙙: 9 𝙎𝙚𝙥𝙩𝙚𝙢𝙗𝙚𝙧 2026 Submit your proposal: https://lnkd.in/eNH5wXuS Learn more about AMEC AI Day London: https://lnkd.in/ePcdMZ9H Know someone doing work the industry needs to see? Tag them below or share this opportunity with your network. #AIinComms #CommunicationMeasurement #GenerativeAI #GEO #MediaIntelligence #ResearchAndInsights #StrategicCommunication #AIInnovation #MeasurementMatters Anna Salter Amber Daugherty, MCM Meltwater Golin Jonny Bentwood PepsiCo Darryl Sparey (Chart.PR, FPRCA, FCIPR) Amrita Sidhu Dan Brahmy Dino Delic Erin B. Lanuti Kate LaVail, PhD Rob Bernstein Rob Key Stefanie Francis Ketchum Burson UNICEPTA