Post by Amazon

The best ideas often sound simple. Get customers what they need in 30 minutes or less. But simple doesn't mean easy. Amazon Now delivers thousands of items — fresh groceries, everyday household essentials, locally relevant items— to customers' doors in about 30 minutes. Behind that speed is an enormous amount of work: a network of smaller fulfillment locations strategically placed close to where customers live and work, routes designed to keep delivery partners safer and closer to their stops, and thousands of team members picking, packing, and delivering around the clock. It took reimagined logistics, new infrastructure, and a lot of people who believe that when a customer needs something, 30 minutes should be fast enough. Amazon Now is live today in dozens of U.S. cities, including Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle — with plans to expand to tens of millions of customers this year.

Video Content