Post by Amazon

Name: Alexa returns to the Big Game with a star-studded ad for Alexa+, our next generation AI assistant. P
Uploaded: 2026-02-05T14:12:10.803Z
Channel: Amazon
Description: Alexa returns to the Big Game with a star-studded ad for Alexa+, our next generation AI assistant. Powered by generative AI, Alexa+ is smarter, easier to talk to, personalized, and can help customers

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Alexa returns to the Big Game with a star-studded ad for Alexa+, our next generation AI assistant. Powered by generative AI, Alexa+ is smarter, easier to talk to, personalized, and can help customers get things done. In the 60-second spot that will air during the Big Game, Chris Hemsworth comes home to find his wife, Elsa Pataky, chatting with the new Alexa+, and he's immediately convinced Alexa+ is plotting against him. From a garage door guillotine to an exploding fireplace to a wrestling bear, Chris imagines increasingly outrageous and comedic scenarios. Elsa? Completely unconvinced. By the end, Chris realizes Alexa+ isn't out to get him—she's actually helpful in everyday life. Alexa+ is now available to everyone in the U.S. and free for Prime members. Customers without a Prime membership can try Alexa+ through a new free chat experience at Alexa.com and in the Alexa app. #BigGame2026

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