Post by Amazon Music

NBC’s “The Effect: Bad Bunny” explores the cultural and global impact of one of the most influential artists of our time, and the moments that helped bring Puerto Rico to the world stage.   Amazon Music was invited to participate in the documentary to reflect on the collaboration with Bad Bunny last September, when a historic livestream closed out his Puerto Rico residency and connected fans around the world to the energy, culture, and pride of the island. The initiative brought together music, storytelling, and community impact to spotlight Puerto Rico through a shared global experience.   Rocío Guerrero Colomo, Director of Music, Latin-Iberia at Amazon Music, shares perspective in the documentary on how this Puerto Rico-rooted collaboration combined music, community support, and cultural storytelling to bring global attention to the island and create meaningful, lasting impact.   As attention builds around Benito’s performance this weekend, the documentary offers important context on the journey and values behind the moment.   At Amazon Music, we remain focused on building with purpose and honoring the cultures that shape the music.   “The Effect: Bad Bunny” is available to stream now: https://lnkd.in/gHhJugaU

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