Post by AMAVI Capital

♨️ New investment | AMAVI partners with Sacred Sauna AB   The global wellness and longevity market continues to grow rapidly, driven by increasing focus on physical health, mental well-being, and recovery. Within this trend, contrast therapy — combining heat and cold exposure — is emerging as a high-growth category.   What stood out to us is the model: a modular, capital-efficient platform that activates underutilized urban spaces through a highly repeatable concept, with strong landlord alignment.   Alongside our larger REOP platforms, this investment reflects the same underlying approach: combining operations, technology, and real estate to drive utilization and value creation — here applied through a flexible roll-out model in an emerging category. Led by André Banghall and Sebastian Berggren, the ambition is to build a leading brand in experiential wellness.   Read more here: https://lnkd.in/dNutT3Kc