Post by Amar Elkaz

Digital Marketing Strategist & Creative | Paid Media · Brand Identity · Campaign Execution · Digital Strategy | 5+ Years

At Cannes, three CMOs emphasized a vital truth: we must move beyond "brand safety." Duolingo's Manu Orssaud showcased a bold Super Bowl ad, noting that risk can become routine. Gap’s Fabiola Torres pointed out that the successful “Better in Denim” campaign proves brand safety can limit opportunities. Amex’s Elizabeth Rutledge opted for an in-house agency to enhance creativity over AI reliance. The takeaway? Brand safety now also means staying visible and relevant. For brands today, focus on creating rather than just managing! https://lnkd.in/gNX_7EeE #BrandInnovation #CreativeVision #Cannes2026

Post content