Post by Amanda Chin

"That closeness to culture and the expectation that we will always be a part of that cultural conversation is part of the brand’s DNA, it’s what builds trust." -Damon Berger Pinterest is where people come to dream, plan, and manifest their most aspirational lives. If you want to win as a brand: ✅ Avoid merely promoting products; what’s the story? ✅ Move beyond the 1-dimensional mindset of pushing just the shoes or just the belt? ✅ Focus on painting a comprehensive picture during everyday big and small life moments and translating them within your brand's narrative ✅ Enable customers to emotionally connect with your brand's values A few weeks out from Cannes but thanks for the dream team pulling together this amazing Vogue x Cannes panel and Damon Berger for dropping gems & reminding us that staying connected to culture is what makes Pinterest essential and trusted amongst the next generation. Marta Pichlak-Miarka Brian Rogers Carla Clayman Emma McLoughlin Emmie Burns https://lnkd.in/gtjgx3TS