Post by Alyona Gritsuk

It was a pleasure to meet so many new people and reconnect with familiar faces today at #DMEXCO2025. Super excited about the collaboration we’re preparing with Malte Landwehr - can’t wait to share more soon! Huge thanks to Joanna Mittnacht for finding time to meet even right before your flight. I’m sure we’ll come up with some amazing ideas together (and your talk was simply inspiring). Great to connect with Dirk Kugelstadt, Ruslan Shastun🔜 DMEXCO Liliia Skrypnyk, and also some unexpected encounters like Kyryl Marchenko Leonila Pipiia - proof that networking works in the most surprising ways (when a Swiss connects Ukrainians in Germany 😅). Some key insights from the day: 1. AI is helping companies find clients, but only with the right setup, which n-point branding and PR. A few people asked me today, how exactly? Reach out to Olena Voskoboinyk and Mykolay Novikov to find out how we’re already helping brands in e-commerce, B2B and beyond. 2. Partnerships are showing consistently strong results. 3. Retention marketing is gaining momentum, while SMM is declining (based on a study of 5,000 top DACH companies and the shift of marketing budgets).