Post by Alvarez & Marsal

In a feature with exchange4media, Sanjeev Narsipur, Managing Director at Alvarez & Marsal- Global Capability Centre, shares his perspective on how AI companies are increasingly focused on building user habits rather than simply acquiring users, making sustained engagement a key competitive differentiator. Sanjeev highlights that the next phase of AI competition will be defined less by technological differentiation and more by the ability to build habitual user engagement. As AI capabilities become increasingly commoditized, companies that consistently deliver value, earn user trust, and integrate into everyday workflows will be best positioned to drive long term loyalty and sustainable growth. Read the full article: https://okt.to/Z5Y6cb #AMon #AI #ArtificialIntelligence #DigitalTransformation #ConsumerTech #Innovation