Post by ALTEN

At ALTEN, our partnership with Paris Basketball is structured around a clear objective: engaging engineering students beyond traditional recruitment channels. Through initiatives such as the ALTEN Student Game, our annual 100% student basket tournament hosted at the adidas arena, our presence in the student stand, and the activation of our ambassador program, we offer students more than visibility: we build consistent visibility within the student ecosystem. This is not just sponsorship. It’s a long-term engagement strategy combining sport, performance culture and employer branding. Thank you to Paris Basketball for the trust and looking forward to what’s ahead! #Partnership #EmployerBrand #Campus #Strategy #Basketball #Students #Sports