Post by Alpha Digital

Winners! 🎉🏆 We’re incredibly proud to celebrate our brilliant team, Giorgia Griffith, Lucy Nioa, Lauren Hunter and Jess O'Connor, for taking out the IMAA - Independent Media Agencies Australia 2025 Pitchella Awards! Their winning campaign, House of Cards, was created in support of Mission Australia’s mission to end homelessness. Built on the insight that we’re all just one card away from a different life, the strategy delivered a powerful narrative through immersive storytelling, real journeys, and a bold omnichannel execution. From interactive installations and digital out-of-home activations to scroll-stopping social content, the campaign captured attention across key digital touchpoints, reminding us that homelessness is never a choice, but often the result of circumstance. Huge congratulations to the team for their well-deserved win! #PitchellaAwards #Pitchella2025 #IMAA